1/21: New works by Matt Siber at Johalla Projects

New work by Matt Siber
January 21 – February 4, 2011

Opening Reception: Friday, January 21st, 7-11
Open Hours: January 26-28, noon-5

Johalla Projects
1561 N Milwaukee Ave, 2nd floor

This exhibition features new photographs, videos and three dimensional objects by Matt Siber.  Known for his Untitled Project and Floating Logos, Siber continues his exploration of commercial signage, underscoring how it infiltrates environments, subliminally penetrating psyches with simulacra that both mirrors our culture and delivers transparent messages.  His recent project Pulse meditates on the relationship between the camera’s gaze and the automated sign. Giving way to chance, Siber records what he refers to as “urban rhythms” with film and video in various locations in Spain, France and China. This exhibition also marks Siber’s first showing featuring sculpture; like his photographs, these conceptual works deconstruct the semiotics of advertising, branding and desire and, in the tradition of Minimalism, exist as objects of aesthetic pleasure.

Matt Siber lives and works in Chicago, Illinois. He received his MFA from Columbia College in 2003 and his BA from The University of Vermont in 1994. He currently teaches at Columbia College in Chicago.

Find out more about Matt at http://www.siberart.com